"The NatCen findings are not unique. Research by the Policy Exchange think tank this year found that there was high support for the idea of a fair society, but strong resistance to the idea that people were entitled to 'something for nothing'.
"'The majority of people think that fairness is mainly a question of people getting what they deserve, rather than being about equal treatment,' said Neil O’Brien, Policy Exchange director. 'In other words, people’s idea of fairness is strongly reciprocal — something for something.'
"The idea of increasing welfare benefits as a way of creating a fairer society was roundly rebuffed in the Policy Exchange research — a mere 3% supported the idea."
See the full article on The Sunday Times's website