"There has been a turn toward a more conservative sentiment in the country. And yet the Conservatives are not confident about winning the 2015 election. Despite Cameron's success, this is not a Conservative moment.
"Neil O'Brien, Director of the Cameroon think-tank Policy Exchange is asked in an interview, 'Where do the Conservatives still have to go?' His answer is the north. 'The next big challenge is probably to go after a more working class kind of voter. The midlands and the north is where the next election will be decided.'"